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![]() ![]() Here’s why: It’s not enough to replicate a massive campaign on the local level. No small task.īuilding and managing profitable AdWords campaigns for multiple location businesses is also a unique practice, requiring some fairly intense spreadsheeting, and an impeccable focus on tiny details. ![]() It is essential to be aware of what is going on at a large scale, but you also have to pay close attention to each each individual location. Franchise and multi-location business are fundamentally different from your corner store: they require a macro and micro approach to marketing and management.
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